Importance of Having an Onsite Blog

Top Factors That Impact Organic Search Ranking
November 18, 2017
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Importance of Having an Onsite Blog

Nowadays, content marketing has become a very essential and beneficial strategy for any digital marketing campaign.

As part of this strategy, I’d like to put some light on onsite blogging and its importance for any website.

Most of us know that blogging is a vital part of any online marketing plan, but do you know the benefits of doing onsite blogging? Let us have a look at some of the benefits which can help your website adequately in terms of online marketing success.

1. Improves your visibility in Google
Search engines crawl unique, and fresh content. Through onsite blogging we put fresh content on the website that helps you improve the visibility of your website in Google. Regular blogging using your business’ keywords is one of the finest ways to optimize your website for Google.

2. Enhance User Engagement

Through blogging, you enhance user engagement on your website. If you are posting good posts on your website, users will visit your website regularly and will share your post across the popular social media channels. They will also interact with you through likes and comments. Also, the users stays on your website for a longer time that creates the opportunity of conversions.

3. Creates your brand identity

Through onsite blogging, you tell your audience who you are. It creates an audience base for your business and enables you stay ahead of your competitors.

4. Showcase your expertise

It is the perfect way to show your expertise in your business niche which helps you set apart from your competitors. This also helps from sales point of view as users might approach or refer your business.

5. Helps in optimizing your website

You can also optimize your website through different SEO parameters like you can do interlinking on the relevant keywords in your posts. This will enhance the link juice for your main service pages.

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