Top Factors That Impact Organic Search Ranking

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March 6, 2017
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Top Factors That Impact Organic Search Ranking


A recent study from SEMRush reveals that there are many factors which contribute to organic ranking. Most of these ranking factors are related to on-page engagement.

This study reveals that direct website visits are the most influential ranking factor in organic search.

Here we have briefed about all these top ranking signals.

Top Ranking Factors-

  • Direct website visits
  • Time spent on site
  • Pages per session
  • Bounce rate
  • Total referring domains
  • Total backlinks
  • Total referring IPs
  • Total followed backlinks
  • Content length
  • Total anchors
  • Keyword in anchor text
  • Keyword in body of content
  • Keyword density
  • Keyword in title
  • Keyword in meta description
  • Video on page

We have detailed some of the above points in following categories.

Website Visits:

This study indicates that if your website has lots of direct visits then it could be a signal to good page authority which Google considers as one of the main ranking signals.

User Behavior Signals:

It has been found that high-ranking pages have lower bounce rates. If your page has high bounce rate then it indicates that the content present on that page is not relevant to the user.

On-page SEO Elements:

Study reveals that traditional SEO approach is still a common practice amongst all websites. More than 75% of top 20 pages have keywords in the content body and over 60% have keywords in the page title. However, study indicates that these elements affect the rankings but not on a greater scale.


Content length plays very vital role as it correlates with higher rankings. You should use high quality, relevant, and well optimized content on your website.

Website Security (HTTPS):

Google considers HTTPS as one of the ranking signals. Having an HTTPS domain is extremely helpful for targeting high-volume keywords.


Having rich and quality backlinks for a website helps in keywords ranking especially for low competitive keywords. It is very important to have backlinks from different high authority domains.

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